EQUISS Cookie Policy

‍

Last updated: 23/06/2026

‍

1. Introduction

This Cookie Policy explains how EQUISS CIC ("EQUISS", "we", "us", "our") uses cookies and similar technologies when you visit our website.

‍

It should be read alongside our Privacy Policy, which explains how we collect, use and protect your personal information.

‍

EQUISS is committed to being transparent about the information we collect online and giving you meaningful control over how your data is used.

‍

2. What are cookies?

Cookies are small text files that are stored on your device when you visit a website. They help websites function effectively, improve user experience, remember preferences and provide information about how a website is used.

‍

Cookies may be:

Session cookies Temporary cookies that are deleted when you close your browser.

Persistent cookies Cookies that remain on your device until they expire or are deleted.

We may also use similar technologies such as pixels, tags and local storage technologies, which work in a similar way to cookies.

‍

3. How we use cookies

We use cookies for a number of reasons, including to:

• Ensure our website functions properly

• Keep the website secure

• Remember your preferences

• Understand how visitors use our website

• Improve website performance and user experience

• Measure the effectiveness of our communications and campaigns

• Help us understand demand for our services and resources

‍

We do not use cookies to identify you personally unless this is necessary for a specific service and you have provided consent where required.

‍

4. Types of cookies we use

4.1 Strictly Necessary Cookies

These cookies are essential for the operation, security and functionality of our website.

‍

They may be used to:

• Remember your cookie preferences

• Maintain website security

• Enable form submissions

• Support website navigation

• Prevent fraudulent or malicious activity

Because these cookies are necessary for the website to function, they cannot be switched off through our cookie preference tools.

Legal basis: Legitimate Interests

‍

4.2 Analytics and Performance Cookies

These cookies help us understand how visitors use our website by collecting information such as:

• Pages viewed

• Time spent on pages

• Navigation paths

• Website performance

• Error messages or technical issues

‍

This information helps us improve our website, services and content.

Analytics data is typically aggregated and does not directly identify individual users. Examples may include:

• Google Analytics

• Microsoft Clarity

• Other website performance monitoring tools

Legal basis: Consent

These cookies will only be placed if you choose to accept them.

‍

4.3 Functional Cookies

Functional cookies allow our website to remember choices and preferences that improve your experience.

‍

These may include:

• Accessibility preferences

• Language preferences

• Region settings

• Form preferences

‍

These cookies help us provide a more personalised and accessible experience.

Legal basis: Consent (unless strictly necessary)

‍

4.4 Marketing and Campaign Cookies

Where used, marketing cookies help us understand the effectiveness of our communications, campaigns and digital advertising.

These cookies may:

• Measure engagement with campaigns

• Track visits from social media or advertising platforms

• Help us understand which communications are most effective

Examples may include:

• Meta (Facebook and Instagram) Pixel

• LinkedIn Insight Tag

• Google Ads Conversion Tracking

‍

EQUISS does not sell personal information to third parties.

Legal basis: Consent

These cookies will only be used where you have actively chosen to accept them.

‍

5. Third-Party Cookies

Some cookies may be placed by trusted third-party providers whose services we use to operate and improve our website.

These providers may include:

• Website hosting providers

• Analytics providers

• Embedded video or media providers

• Social media platforms

• Customer relationship management systems

• Email and marketing platforms

‍

Third-party providers are responsible for their own privacy and cookie practices. We encourage you to review their privacy notices for further information.

‍

6. Managing your cookie preferences

When you first visit our website, you will be presented with a cookie banner allowing you to:

• Accept all cookies

• Reject non-essential cookies

• Manage cookie preferences by category

‍

You can change or withdraw your consent at any time by using the cookie settings tool available on our website.

‍

Your decision will not affect your ability to access support, information or services through EQUISS.

‍

7. Browser controls

Most web browsers allow you to manage cookies through browser settings.

You can usually:

• View cookies stored on your device

• Delete cookies

• Block cookies

• Configure preferences for individual websites

‍

Please note that disabling strictly necessary cookies may affect the functionality of some parts of the website.

‍

Browser guidance is available from:

• Google Chrome Help Centre

• Microsoft Edge Support

• Mozilla Firefox Support

• Apple Safari Support

‍

8. Do Not Track signals

Some web browsers offer a "Do Not Track" (DNT) setting.

‍

At present, there is no universally accepted standard for how websites should respond to DNT signals. We therefore do not currently respond to DNT browser settings but continue to offer cookie controls and consent options through our cookie management tools.

‍

9. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in legislation, technology, website functionality or our data practices.

‍

Any updates will be published on this page and the "Last Updated" date will be amended accordingly.

‍

Where appropriate, we will notify users of significant changes.

‍

10. Contact us

If you have any questions about this Cookie Policy or our use of cookies, please contact:

Privacy Contact: DPO@equiss.org.uk

‍

Address:

EQUISS CIC C/O Keysoe International Church Road Keysoe Bedford Bedfordshire MK44 2JP

If you have concerns about how we use your information, you also have the right to contact the UK Information Commissioner's Office (ICO).

‍

Telephone: 0303 123 1113 Website: www.ico.org.uk

‍

Cookie Register

The table below lists the cookies currently used on the EQUISS website, together with their provider, purpose, category and retention period.

We review this register regularly and update it whenever cookies are added, removed or changed.

Cookies we use

cc_cookie (or equivalent)

• Provider:     CIVIC Cookie Control
• Purpose:     Stores your cookie consent preferences
• Category:     Strictly Necessary
• Retention:     90 days

_ga

• Provider:     Google Analytics
• Purpose:     Distinguishes users for website analytics
• Category:     Analytics
• Retention:     2 years

ga*

• Provider:     Google Analytics
• Purpose:     Maintains session state
• Category:     Analytics
• Retention:     2 years

_clck

• Provider:     Microsoft Clarity
• Purpose:     Persists the Clarity user ID
• Category:     Analytics
• Retention:     1 year

_clsk

• Provider:     Microsoft Clarity
• Purpose:     Combines multiple page views into a single session
• Category:     Analytics
• Retention:     24 hours

_fbp

• Provider:     Meta Pixel
• Purpose:     Measures advertising and campaign effectiveness
• Category:     Marketing
• Retention:     3 months

li_fat_id (or equivalent)

• Provider:     LinkedIn Insight Tag
• Purpose:     Measures campaign attribution
• Category:     Marketing
• Retention:     Up to 30 days

This register reflects the cookies currently used on the EQUISS website and will be updated whenever cookies are added, removed or changed.

‍